Making Eyes: Benchmarks in American Eyewear history
Before the 1930’s spectacle frames were literally only a mounting device for lenses, with no thought of fashion. Circa 1934 in New York, while working as a display designer, Altina Schinasi imagined spectacles for women. After many drawings and concepts Altina introduced her invention to the world. Not only did she invent the cateye; but this was the first time men’s and women’s spectacles were categorized. Thus, the birth of american fashion eyewear.
Until the late 1970’s American eyewear manufacturers produced most of the world’s production demands, but due to outsourcing for cheap labor production moved to various places around the globe. The focus shifted from the quality of the product to the cost of production.
Come the present, cheap labor now has competition: automation technology. With this new technology, our American imagination, creativity and luxury know how, we can once again build a product in America that can compete anywhere globally. Using the finest materials on earth, our artisans devote their creativity, focus to detail and hand set each piece to produce quality classic to fresh fashion in pure luxury.
Our Mission and Who We Are
We are American Visionaries who design and manufacture eyewear collections servicing the optical industry, through our creative design and extraordinary materials we produce the finest eyewear available. Being an inspiration to the world’s top designers, we also supply Broadway shows and motion pictures. Our mission is to enable the wearer to move forward in life with style, luxury and an uncompromised vision.
Spectaculars: American Eyewear
To better serve you, In keeping with this American way we are bringing back “good old personalized customer service”. At one time eyewear was only dispensed by licensed eye care professionals, these professionals personally fitted you from a doctors prescription prescribed to you. They fitted you not only for positioning of your prescription but for personalized comfort. This experience from an eye care professional gave you a premium product. In keeping with that, all of our prescription eyewear will only be dispensed ‘in person’ by one of our eye care specialist.
For a private viewing by one of our specialists please feel free to contact us or visit our store locator.